Campaign: UKBBShow x Hustle+Heels
We were set with the task of promoting a competition giving 5 women-led micro and small business owners the opportunity to win free exhibition space at the UKBBShow.
The campaign goals were to obtain and capture the interest and engagement of the diverse women-led business community in the UK and also to improve engagement and increase the number of diverse women-led business owners.
We led the digital campaign that included organic social, and paid social and engaged in the Hustle+Heels WhatsApp community group, for over 3 weeks.
Over the course of 3 weeks, we reached a total of 79,038 accounts, 163,724 impressions, and 2,597 engaged accounts. We received in total 246 applications. As part of this campaign, we gave the audience an exclusive behind-the-scenes look at what went into this campaign week by week over on the Wellekin + Hustle+Heels Instagram, discussing the analytics our approach and so much more, click to watch, week 1, week 2, and week 3!